WSJ - 美国不再钟情轿车,底特律欲重振轿车市场

From tail-finned land yachts of the 1960s to hulking family haulers in the 1980s and then the 1990s bestseller Ford Taurus, driving for Americans meant driving a sedan.

从 1960 年代的尾翼“陆地游艇”，到 1980 年代笨重的家庭用车，再到 1990 年代畅销的福特金牛座，对美国人来说，开车就意味着开轿车。

Then SUVs and trucks won over drivers' hearts and garages. Ford axed its sedan lineup in 2018. Chrysler-parent Stellantis essentially scrubbed its showrooms of passenger cars. The last General Motors mass-market sedan rolled off the line at its Kansas City, Kan., plant in November 2024—a cherry red Chevy Malibu.

随后 SUV 和皮卡赢得了消费者的心和车库。福特在 2018 年砍掉了轿车产品线。克莱斯勒母公司 Stellantis 也几乎把展厅里的乘用车清空。最后一辆通用汽车大众市场轿车于 2024 年 11 月在其堪萨斯州堪萨斯城工厂下线——一辆樱桃红色的雪佛兰迈锐宝。

1962 年雪佛兰英帕拉（Archive Photos/Getty Images）

But today drivers want lower prices and the automakers are considering the once-unthinkable: bringing back sedans.

但如今消费者想要更便宜的车，车企正在考虑曾经不可想象的事：重新推出轿车。

"I would kill to have a hybrid-electric sedan," General Motors President Mark Reuss said during a recent company town hall. "We're working on how to do that."

“我非常希望能有一款混动轿车，”通用汽车总裁马克·鲁斯在近期一次公司内部会议上说，“我们正在研究如何实现。”