【双语】日产全新SUV凸显中国优先战略

Nissan used Auto China 2026, also known as the Beijing Auto Show, to unveil two new electrified SUV concepts, the Urban SUV PHEV Concept and the Terrano PHEV Concept. The pair are part of a broader push by the automaker to develop what are generally known as new-energy vehicles (NEVs) aimed squarely at the Chinese market.

日产在2026北京国际车展上，发布两款全新新能源 SUV 概念车 —— 都市插混SUV概念车与Terrano插混概念车。新车是日产新能源车型整体布局的重要一环，精准瞄准中国新能源汽车市场打造。

If the message sounds familiar, it’s because every global automaker is now talking about China. Nissan, though, seems to be leaning in harder than most. CEO Ivan Espinosa described the country not just as a key sales region, but as a source of innovation that will influence products worldwide. In other words, what’s developed for Chinese buyers won’t stay in China.

全球车企如今纷纷聚焦中国市场，日产的加码力度尤为突出。日产首席执行官Ivan Espinosa表示，中国不仅是核心销售市场，更是引领全球产品研发的创新策源地。换言之，专为中国消费者打造的车型，未来将走向全球市场。

The two concepts illustrate that strategy. The Urban SUV PHEV Concept is intended for city-dwelling younger buyers, pairing compact proportions with plug-in hybrid tech designed for daily usability. Nissan says its design language previews future SUVs, with cues borrowed from models like the NX8. Think less rugged off-roader, more tech-forward commuter.

两款概念车正是这一战略的具象落地。都市插混 SUV 概念车面向城市年轻消费群体，车身尺寸紧凑，搭载适配日常通勤的插电式混合动力系统。其设计语言借鉴 NX8 等车型元素，预示着日产未来 SUV 的设计走向，定位偏向科技通勤代步，而非硬派越野。

The Terrano PHEV Concept, meanwhile, revives a familiar nameplate. Nissan is trying to split the difference between lifestyle and utility, positioning it as something that can handle both urban commuting but signaling its offroad bonafides for those interested in weekend getaways with a more rugged design. It’s a formula that’s become increasingly common in China, where buyers often want one vehicle to do everything.

Terrano插混概念车则复刻了经典车型命名。新车兼顾生活休闲与实用属性，既能满足日常城市通勤需求，硬朗的车身设计也彰显越野实力，适配消费者周末户外出行场景。这种一车多用的产品定位，如今在国内汽车市场愈发主流，契合消费者一站式用车需求。

Both vehicles are concepts, but only for now. Nissan says production versions are due within a year, part of a rollout that also includes three additional NEV models for the Chinese market. That aggressive pace of rollout is the norm in China of late, where shoppers have become accustomed to quick launches and updates from domestic brands.

目前两款车型仍为概念版本，但量产版有望在一年内推出。日产还将同步为中国市场再加推三款新能源车型。密集快速的新车投放节奏，已是当下中国车市常态，国内自主品牌早已培养起消费者对新车快速迭代、持续更新的消费习惯。

Beyond the vehicles themselves, the bigger story is how Nissan plans to use China as an export base. Recent models like the N7 and Frontier Pro PHEV are already slated for markets including Latin America, southeast Asia, and the Middle East. Future production versions of the Terrano and other SUVs are expected to follow a similar path.

除新车布局外，日产更深层的规划是将中国打造为全球出口基地。旗下N7在、Frontier Frontier Pro插混等新款车型，已确定销往拉美、东南亚、中东等市场。未来Terrano及其它新款SUV的量产版本，也将延续这一出口布局。