India’s passenger vehicle (PV) industry scaled a record 4.64 million units in FY2026, with utility vehicles (UVs)—comprising SUVs and MPVs—tightening their grip on the market, according to data shared by the Society of Indian Automobile Manufacturers (SIAM). UVs accounted for 3.10 million units, or a 67% share of PV sales, up from 65% in FY2025 and 60% in FY2024, underscoring a structural shift toward SUVs.
印度汽车制造商协会（SIAM）发布的数据显示，2026 财年，印度乘用车行业销量创下464 万辆历史新高；其中包括运动型多用途车（SUV）与多用途汽车（MPV）在内的多功能车（UV）进一步巩固市场主导地位。2026 财年UV销量达 310 万辆，占乘用车总销量的67%，较 2025 财年的 65%、2024 财年的 60% 持续攀升，凸显出印度乘用车市场向 SUV 转型的结构性转变。
（译者注：印度的财年起始于每年的4月1日，结束于次年的3月31日。文中 “FY2026” 指2025 年 4 月 1 日 —2026 年 3 月 31 日）
The expansion is evident in volumes. UV sales have risen from just over 2 million units in FY2023 to 2.52 million in FY2024 and 2.79 million in FY2025, before breaching the 3-million mark. That translates to over 8,500 SUVs and MPVs sold daily in FY2026.
销量规模的增长直观印证了这一变化：2023 财年UV销量略超 200 万辆，2024 财年增至 252 万辆，2025 财年达 279 万辆，并在 2026 财年突破 300 万辆大关。换算来看，2026 财年印度日均售出超 8500 辆 SUV 与 MPV 车型。
“UVs continued to be the primary growth engine, while passenger cars also saw a sharp revival on improved financing conditions,” SIAM Director General Rajesh Menon recently told reporters while declaring FY26 auto sales.
SIAM总干事Rajesh Menon近期在公布 2026 财年汽车销量数据时向媒体表示：UV仍是行业核心增长引擎，同时随着信贷融资环境改善，乘用车销量也迎来大幅回暖。
UV sales in Q3 FY26 rose 20.9% year-on-year to 852,498 units, marginally outpacing the growth in passenger cars. “SUVs are also driving incremental demand,” added Menon. Of the roughly 310,000 additional PV units sold during FY26, the bulk came from UVs, even as hatchbacks and sedans grew just 2% to 1.37 million units.
2026 财年第三季度，印度UV销量同比上涨 20.9%，至 852498 辆，增速小幅超越整体乘用车。Menon补充道：“SUV 正在持续拉动市场增量。”2026 财年印度乘用车整体新增销量约 31 万辆，绝大部分增量来自UV；而掀背车与轿车品类仅增长 2%，全年销量 137 万辆。
Competition tightens as volumes rise, compact SUVs lead the charge
销量走高加剧行业竞争，小型 SUV 领跑市场
The SUV boom is reshaping competitive dynamics. Maruti Suzuki retained its No. 1 position for the ninth year with about 760,000 units, though its share slipped to 24.5%.
SUV 消费热潮正在重塑行业竞争格局。马鲁蒂铃木连续第九年稳居榜首，UV销量约 76 万辆，但市占率下滑至 24.5%。
Mahindra & Mahindra (M&M) followed with 660,000 units (up 20%) and a 21% share, while Tata Motors sold around 498,000 units (up 15%). Toyota Kirloskar Motor (TKM) and Kia India also gained ground, while Hyundai Motor India saw a marginal dip. The top six players together accounted for 94% of UV volumes.
马恒达以 66 万辆销量紧随其后，同比增长 20%，市占率 21%；塔塔汽车销量约 49.8 万辆，同比上涨 15%。丰田Kirloskar、起亚市场份额稳步提升，现代汽车销量则小幅下滑。六大头部车企合计包揽印度UV市场 94%的销量。
Segment-wise, compact SUVs remain the backbone. The Tata Nexon led with around 170,000 units, followed by the Maruti Suzuki Brezza at about 165,000 units. The Maruti Suzuki Fronx added roughly 135,000 units, while the Hyundai Venue contributed nearly 120,000 units.
细分品类中，小型 SUV 依旧是市场支柱。塔塔Nexon以约 17 万辆的销量领跑单品榜单，马鲁蒂铃木Brezza以 16.5 万辆位列第二；马鲁蒂铃木Fronx销量约 13.5 万辆，现代Venue销量接近 12 万辆。
Overall, compact SUVs accounted for 1.47 million units, or about 47% of UV sales, making it the largest sub-segment, even as midsize SUVs gain traction, as per industry observers.
行业分析人士指出，目前小型 SUV 全年总销量 147 万辆，占UV总销量的 47%，仍是规模最大的细分品类；与此同时，中型 SUV 的市场热度也在持续上升。
Structural shift, sustained outlook
消费结构转型，行业增长前景向好
According to industry players, the SUV shift is being driven by consumer preference for higher ground clearance, road presence and perceived safety, along with wider availability and feature-rich offerings. Demand is spreading beyond metros, supported by rural and semi-urban markets.
业内企业表示，消费者愈发青睐高离地间隙、气场更强、安全属性更佳的车型，叠加 SUV 产品供给充足、配置丰富多元，共同推动了市场向 SUV 倾斜。此外，需求正逐步从一线城市下沉，乡镇及城乡结合部市场持续释放消费潜力。
“What we are seeing is a sustained shift in consumer behaviour, where SUVs are increasingly becoming the default choice across price points. Their contribution to incremental growth has been disproportionately high, and with product pipelines and electrification strategies aligned toward SUVs, this momentum should continue,” said Puneet Gupta, Director at S&P Global Mobility.
标普全球汽车事业部负责人Puneet Gupta表示：“当下消费者购车偏好持续发生转变，无论哪个价格区间，SUV 都逐渐成为购车首选。SUV 对行业增量的贡献度远超其他车型，叠加车企产品规划、电动化战略均向 SUV 倾斜，这一增长势头有望长期延续。”
Meanwhile, numerous automakers are aligning portfolios accordingly, expanding SUV line-ups across fuel types. Electric PV sales reached nearly 200,000 units in FY2026, with SUVs forming a growing share.
与此同时，各大车企正顺势调整产品矩阵，全面扩充不同动力版本的 SUV 产品线。2026 财年，印度纯电动乘用车销量接近 20 万辆，其中电动 SUV 的市场占比正不断提升。
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