特斯拉在加州撤下“自动驾驶”营销后,成功避免销售冻结Tesla avoids sales freeze in California after dropping 'Autopilot' marketing
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特斯拉同意在加州停止使用“Autopilot”这一营销名称，以避免其销售和生产许可证被暂停30天。加州监管机构认为该名称误导消费者，暗示车辆能实现完全自动驾驶。特斯拉已调整相关产品名称和销售策略，转向订阅模式，继续在加州保持市场销售。
重点单词:
- reprieve
- administrative /ədˈmɪnɪstrətɪv/ (adj.) 行政的，管理的
- violate
- suspend
- comply
- discontinue /ˌdɪskənˈtɪnjuː/ (v.) 停止，中断
- subscription /səbˈskrɪpʃən/ (n.) 订阅，订购
- integral /ˈɪntɪɡrəl/ (adj.) 必须的，完整的
- ambition
- recurring /rɪˈkɜːrɪŋ/ (adj.) 反复出现的，周期性的
- clarify
- upfront /ˈʌpfrʌnt/ (adj.) 预付的，事先的
特斯拉在加州撤下“自动驾驶”营销后，成功避免销售冻结
Tesla avoids sales freeze in California after dropping 'Autopilot' marketing
Tesla agreed to remove the term "Autopilot" from its marketing materials in California. The decision will help the automaker sell cars in its largest US market.
Tesla has avoided a 30-day suspension of its dealer and manufacturer licenses in California. The cost: "Autopilot."
The reprieve comes two months after the state ordered the automaker to stop using the term in its vehicle marketing.
On Tuesday, the California Department of Motor Vehicles said Tesla had taken the required corrective action following a December administrative ruling over the marketing of its driver-assistance features.
In November 2023, the DMV accused Tesla of misleading consumers by advertising its systems — branded as "Autopilot" and "Full Self-Driving" — in ways that implied the vehicles were capable of autonomous driving.
The decision effectively ends a three-year legal fight between Tesla and California regulators. The state is critical for the EV maker — it's the car company's largest US sales market and home to two manufacturing hubs.
Autopilot was the name of Tesla's Level-2 driver-assistance feature, including lane tracing and cruise control adjustment. The company's then-called Full-Self Driving included Level-3 driver assistance, in which the car would turn its wheels and apply the brakes, but required human eyes on the road and readiness to take control at a moment's notice.
An administrative law judge in November 2025 concluded that Tesla's use of the term "Autopilot" violated California law and recommended suspending the company's licenses for 30 days if the automaker continued using the branding in its marketing materials.
The DMV adopted the judge's findings in December but permanently stayed the suspension and gave Tesla 60 days to comply.
Tesla had already modified its "Full Self-Driving" branding to "Full Self-Driving (Supervised)" in September 2024.
The company also clarified that the system worked "with minimal driver intervention."
🤔 @Tesla is no longer selling "FSD" as a package. They are only selling "FSD (Supervised)". And there is no longer the promise that car will completely drive itself: only that car will drive "with minimal driver intervention"
I don't think we are getting anything more than… pic.twitter.com/w88ptYDZ2W
In January, Tesla discontinued its Autopilot packages for new vehicles in the US and Canada and eliminated the $8,000 upfront purchase option for Full Self-Driving (Supervised).
The move leaves FSD (Supervised) available only as a $99-per-month subscription, further tying Tesla's self-driving ambitions to recurring software revenue.
Boosting self-driving subscriptions is an integral part of CEO Elon Musk's potential trillion-dollar pay package.
